As you begin the process of selling your house, you are faced with the following questions:
What is the right price?
What about marketing my house?
How do I make sure I'm dealing with qualified buyers?
What about the final sale?
The services of a qualified real estate professional of the highest value in answering these questions.
A good real estate agent has a strong understanding of the local real estate market, a high standard of customer service and the support of a solid local company. Most importantly, a good agent saves you money, time and aggravation.
Setting the Price --
Real estate agents know the value of real estate in your area. They should be able to show you properties comparable to yours that will help set a fair and competitive price on your home. They can compare current homes for sale as well as recently sold homes. Price variables include age of home, number of bedrooms and bathrooms, pool, garage type, renovations and other amenities. A real estate agent can assess the fair market value and help to set an agreeable asking price.
Marketing Plan --
Marketing your house is far more than putting a sign in the yard and an ad in the classifieds. A real estate agent should offer a variety of marketing tools including a yard sign, advertisement in local real estate magazines, inclusion in the local Multi-List Service (MLS), inclusion on their website and printed flyers or brochures. This multifaceted marketing plan ensures that your property is seen by scores of potential buyers.
Remember that the agent is not paid unless the house sells. Their commission depends on them implementing a successful marketing strategy.
Finding Quality Buyers --
An agents time is limited so they take care to bring quality buyers to your home. Many agents prequalify clients with a mortgage company before showing them a home. This is doubly beneficial. First, the buyers are serious. Second, the buyer is only looking at homes they can afford.
Not to beat this point, but agents don't make money showing houses, they make money selling houses. A good agent will make sure that the traffic coming through your home are quality buyers.
The Final Sale --
As an expert in the home selling process, your real estate agent will advise you of your rights, options and obligations. Their negotiating skills help in determining appropriate offers, presenting counter-offers and getting you the best price possible price. They can help break down the legalese of the contract and streamline the process of closing the sale.